There’s no time like the present to get started with content marketing. What better time to get started than October? And what better way to get started than by trying these 10 Halloween content marketing ideas? You can use them repeatedly every year, and each year they will give you fresh and exciting new ways to attract attention.
10 Chilling Halloween Content Marketing Ideas.
1. User-Generated Costume Posts.
Costume post contests provide many advantages. People are encouraged to be creative with a theme that you have provided. Another advantage of this strategy is that the user-generated content is free. These are posts that maximize your brand’s social media mileage. Halloween is a great time for big companies to promote their business. There are cute photos of people dressed as coffee cups or donuts.
There are also sexy photos of people in revealing costumes. Use this opportunity to profit by selling advertising or sponsored content or, better yet, allow the users to vote for their favorite costume posts, and you can sell those votes. This will give you a new source of revenue while providing your users with an entertaining way to spend their free time.
Create A Contest For Your Best Costumed Photos Halloween is one of the few holidays when people genuinely enjoy sharing cute and funny photos of themselves with other people. So, create a contest for your best-dressed photos. The first prize could be a year’s supply of Pantene Pro-V shampoo and conditioner. The second prize could be a year’s supply of Colgate toothpaste.
The third prize could be a deluxe set of golf clubs. The prizes should be something your customers will enjoy and find useful. The rules of this contest could be simple: The user must be a registered member of your website, and he must have uploaded at least five photos of himself or herself that you feel are the best dressed.
2. Halloween Listicles.
Listicles are very popular among people. They are easy to read and provide valuable information for readers looking for ideas and inspiration. Listicles are popular, and you can take advantage of that by creating some for your website. Topics that go along with the nature of your business are the subject of brainstorm. If you want to promote Halloween content for a pet shop or veterinary clinic, posting a blog about the Top 10 Costume Ideas for Pets would be a great idea. An article about the Top 10 Classic Halloween Candies of All Time would surely bring a lot of website visits for a candy shop.
Whatever the topic, make sure it is something your target audience would be interested in reading.
3. Spooky Online Video.
You can come up with a spooky video even if you don’t have access to Hollywood facilities. It is easier than ever to make a film with today’s easy-to-navigate editing applications. Getting assistance from professional videographers and video editors wouldn’t hurt. With a good story, stunning cinematography, and well-timed sound effects, your video can go viral online and improve your business’ brand recall while at it.
Use Of Social Media To Gain Customers Social media has become the number one source for people looking for information. If you haven’t already done so, you should create a presence on all major social networks. The most important ones for direct marketing are Facebook, Twitter, and LinkedIn. Once you’re set-up, start posting informative and/or entertaining content on these networks. You should post several times per day. People will begin to recognize your name and avatar and associate you with useful and interesting information.
4. Horror Short Film Competition.
If you’re not into creating a film for your business, what about having people create several horror stories for you? Awards such as best horror short film, best musical scoring, and best cinematography, add in awards for video sharing on social media.
Let’s say someone wins the “best video on Facebook” award for a clever ad they created. Then, they could also win an award for the most shares of their video on social media. And, of course, the person who gets the most shares on their video would also win an award for that.
5. Embracing Autumn Flavors.
Autumn flavors are an excellent way to get into the season. As the weather starts to get cold, many coffee and pastry shops add warming spices. They put cinnamon, nutmeg, or ginger on their menu. Autumn flavors like cranberry and pear can be used in non-food products. Bath gels, soaps, home fragrances, and other types of personal care products would sell well during the fall. Pumpkin and cinnamon can be used for seasonal items.
A pumpkin spice candle, for instance, would be a natural for the autumn/fall season. However, there is much more you can do with autumn flavors than just use them in food and non-food items. You can use them to enhance your marketing efforts.
Use them to create a “wow” factor! Don’t just slap cinnamon on your oatmeal or granola. Use it to make your package stand out. If you are selling books, use nutmeg or other warming spices to give your book packaging a little extra zing. Use it in your advertising. Don’t just print “Season’s Greetings.” Savor the flavor of your holiday message by using cinnamon or another warming spice. Use them for a “double whammy” effect! If you are selling anything with an “instant” appeal, like perfume or cologne, use pumpkin and cinnamon or ginger. This will give your customers a double “kick” of pleasure from the first moment they smell your product. Use them in “sneak previews”!
6. Office Halloween Content.
Show your clients how your team celebrates Halloween by posting photos of yourselves in costume. If you have Halloween games in the office, such as team costume contests or decorate-your-cubicle contests, you should share the photos on your social media accounts. The posts about your team’s activities give a human touch to your business’ image and make it more relevant to clients and customers. For example, “Hey #CUBEKEEPER, want to see what I look like as a vampire? Click here to find out!”
Office Candy Canes is when they buy a box of candy canes and stick them up around the office. You can use these little guys as an inexpensive way to make your employees smile and your clients and customers feel like part of the team. Have a contest to find the best Halloween costume. Every employee in the company should be encouraged to enter a contest to find the best Halloween costume.
7. Social Media Lenses and Filters.
You should include Halloween social media filters in your campaign if you have the budget. As part of their Frightening Fanta campaign, the company released some filters on the app. The limited-edition packs had codes in them that allowed access to exclusive Snapchat filters. There was a bat, pumpkin, and skull transformation in the lens.
These were super effective. The Halloween packs were only available for a short period, and they made an enormous impact. Forget about using ordinary Facebook advertising. Using that platform for your Halloween social media campaign will get far more spooks than bunnies. Use something more targeted. If you don’t already have a Snapchat account, you should create one immediately. You should first send a message to 645 000 of your most engaged fans on Snapchat.
8. Calendared Social Media Posts.
Make every day leading up to Halloween count by posting themed social media content relevant to celebrations. Did you know that October 26, 27, and 28 are National Pumpkin Day, National Black Cat Day, and National Candy Corn Day, respectively? It’s a good idea to post relevant content about these holidays, even if it’s not a big deal, to make sure you’re ready for the most anticipated day of the season.
Did you know that many people in the U.S. celebrate Halloween on Sunday rather than Monday or Tuesday, as most of us do here in the U.S.? If so, that means they don’t have to get up early to go to work or school and can stay up late on the night before and consume even more candy. By making relevant posts on these three days, you’ll be showing up in all the right places at the right time. Remember, timing is everything.
Infographics are a great way to educate your prospects if you operate in B2B industries. Clients are presented with how to make the most out of this season. Infographic Halloween content marketing does not need to be serious or about hard numbers all the time. There is a funny visual that shows how kids judge Halloween candy. Additionally, this one shows exciting information about the most popular costume trends.
This is a great example of infographics done right. Podcasts and Videos Podcasts and videos are excellent for generating leads and increasing sales. These can be as simple as you are explaining something once and saving it as a podcast. Or they could be longer, such as you create a 30-minute video teaching your customers something new. The possibilities are endless.
As you can see, there are many different ways to use content to generate leads. No matter what industry you are in, you should be using this tactic. It’s much more cost-effective than newspaper ads or direct mail letters.
10. Fall Inspiration Boards.
Fall inspiration boards give people a reason to be excited for Halloween and Autumn in general. A collection of the best and trendiest food, clothing, and activities of the season is what you can create. You can share it on your social media accounts as well. The best places to look for Inspo Boards are on social networking websites. Both of them take the lead in visual online posts. The boards should be shared on social media to increase audience reach.