Today content marketing is one of the most important and influential ways to generate leads. This content strategy has three times more leads than outbound marketing and twice as many as paid search. As content marketing becomes more and more critical for business, content team management becomes even more crucial. Many content marketers are struggling to build their content teams because they don’t know where to turn or recruit the best possible candidates.
You can’t get content marketing right without a content team. The content team is the backbone of your content marketing strategy, and it will determine whether or not you are successful in this endeavor. You need to make sure that you have an excellent content team to reap the rewards of excellent content marketing! Here are six proven and effective ways to build an efficient content team:
What Is A Content Team?
A content team is a group of marketers and writers who work collaboratively to produce content. They can consist of one person or many people, but they all have the same goal: to create engaging content for their target audience. Content teams are integral in any business, as it’s difficult for just one person to keep up with the ever-changing trends in marketing and writing.
A proper content team will include those that specialize in SEO copywriting, social media posts, web copywriting, blogging, and more. Bloggers may also be on the team to produce blog posts regularly or create videos for YouTube channels. Each member must know their role inside out, so there isn’t any overlap between duties – this will reduce confusion within the team and promote content efficiency. Content teams are necessary to deliver the right message to the right person at the right time to meet company objectives.
What Positions Are Needed In A Content Team?
“What positions are needed in a content team?” is a common question that many entrepreneurs and marketers ask when they start building their teams. The truth is, the answer varies depending on what your goals for your content team are–whether it’s to create engaging marketing campaigns or informative blog posts. However, some general guidelines can help you determine the best way to build out your content team.
The first step in determining how many people you need for your content team is deciding whether you’ll be creating marketing campaigns or informational blog posts. If marketing campaigns are what you’re going for, then one person might do all of the writing while another does research and analytics tracking with an additional designer if necessary. For informational blogs, two writers may be needed to keep content output constant and provide different perspectives.
It’s also essential that you include all of the roles in content marketing: content strategist, copywriter, SEO writer, editor, etc. These professionals can help brainstorm ideas for content campaigns and blog posts and ensure they’re up-to-date on trends. You should also have social media content managers who are adept at creating content for networks like Twitter, Facebook, and LinkedIn. These people can help expand content reach by sharing content through their network of connections.
As far as hiring goes, you’ll want to ensure that the person or team is competent in content marketing AND writing skills. You can’t expect writers to be content marketers, but every content marketer should know writing.
How Do You Build An Effective Content Team?
Building a content team can be difficult for any company, especially if you’re working independently. However, there are ways to ensure that the content team is an efficient and well-oiled machine:
Begin By Coming Up With A Plan.
It’s essential to have a plan for your content before hiring content strategists, copywriters, and any other content marketing professionals before hiring content strategists, copywriters, and any other content marketing professionals. What do I mean by this? Well, if you want to create blog posts that focus on tips and tricks related to your industry or product category (like this article), then you’ll need someone who can come up with content ideas. If you want to create engaging marketing campaigns, you’ll need someone to plan out content calendars and design strategies for each campaign.
Hire A Content Strategist If You Don’t Have One.
Content strategists are responsible for ensuring that all of a company’s written materials have an overarching message or theme that ties them together in a coherent fashion. They also ensure that all of these pieces include appropriate keywords, showing up higher on search engine results pages (SERPs). Content strategists usually work with copywriters to create compelling stories or articles and graphic designers who develop logos, graphics, infographics, and other visuals.
Find And Employ Skilled Freelance Writers.
If you’re on a budget, then freelance writers may be your best bet. Freelance content marketers are usually skilled at generating content ideas and writing engaging content that appeals to audiences.
Hiring freelancers means you don’t have to worry about any of this because freelance writers are experts in their field and specialize in one thing – writing content for your company! They can write articles, social media posts, blog posts, product descriptions – whatever needs writing!
When looking for a skilled writer for hire, do some research first to find someone with experience in the field you’re hiring them for. Some content marketers specialize in writing product descriptions, while others are great at SEO content and blog posts.
View Content Marketing As A Long-Term Commitment.
If you want to succeed with content marketing, you must view your company or brand as an authority on the subject. Potential customers should see your content as a valuable resource and think of your content team as experts.
With this mindset, it’s crucial to have a content strategist or copywriter who can craft content that appeals to customers’ emotions so they’ll want to purchase from you. You should also ensure that all blog posts are up-to-date with the latest industry trends and content marketing strategies.
Hire Specialists With A Wide Range Of Talents.
One content marketer can’t do it all, so don’t expect them to. You need a content strategist who knows how to write engaging content and has a creative streak to generate fresh ideas for blog posts. Copywriters should also optimize content properly by using keywords effectively while avoiding spammy SEO tactics that violate Google’s content policies.
Make A Style Guide.
Along with content strategists and copywriters, you’ll also need content marketers who can do social media. However, your company’s social media strategy must be cohesive with the content marketing goals outlined by your content strategist or team of writers. A style guide comes into play because it outlines how you want all forms of written communication (blog posts, social media content) to be handled. This way, your content team knows exactly what tone and voice the company is going for – it’ll make collaboration easier!
A content strategist can create this style guide so that everyone follows a similar format when writing blog posts or making infographics for campaigns. With all of these things in place, you’ll have an efficient content team and can produce great content for your company.
Steps On Building An Effective Content Team.
The first step in building your content team is finding the right people for each role within it. You need SEO-savvy writers, social media gurus, content strategists, marketers with analytics know-how – you get the idea! The more specific you can get in your content team recruitment process, the better.
Once you’ve determined all of the positions that need to be filled within your content marketing team, it’s time for step two: reviewing candidates’ portfolios and resumes. You want to ensure that they have experience doing what you’re hiring them for, so pay attention to their past work history. If they have content writing experience, make sure to ask for samples of their work.
The next step is to schedule a content team interview with all potential hires and see how well they mesh together as a group. Your goal during the interview process should be seeing whether or not each person has what it takes to do their job effectively while also collaborating with the content team as a whole.
Evaluate each candidate’s strengths and weaknesses to see which one fits best into your content marketing plan. Once you’ve selected the right person for each position, it’s time to set up some ground rules on how they’ll be managing their workload and collaborating with other members of the content team.
At this point, you should have an incredible content team capable of producing engaging content marketing campaigns and informative blog posts. Keep in mind that recruiting the right people for your content team is just one piece of the puzzle; training them on best practices in content marketing will set you up with a content machine!
See how content marketing helps you generate leads? It’s not just about putting out blog posts but having an excellent content team behind it! With this fantastic content team in place, you’ll be able to use them to create compelling stories with infographics or engaging content around your latest content marketing campaigns.