A Complete Strategic Guide On How To Make A Business Development Plan

author Andrea Woodward
Andrea Woodward
  |  October 25, 2021
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Successful business owners know that to succeed, they need to have a plan. The business development plan is an essential guide for all businesses looking for success and growth. This article will discuss the importance of developing one and how it should be done.

Defining What Business Development Is

There are different types of business development, each with its objectives. It is the process of growing a company by getting new customers or clients. It can also refer to developing your business internally, for example with employee training. The goal is to create sustainable growth to meet organizational goals and objectives. Business development professionals are responsible for many tasks including marketing strategy, public relations, networking, sales management, and customer relationship management (CRM).

Moreover, it is the process of creating and executing strategies that lead to profitable business growth. It encompasses all aspects of a company’s operations, such as marketing, sales, finance, human resources, and customer service. The field is often considered to be an extension of general management with a focus on long-term success rather than short-term return on investment. 

It can help minimize risk by diversifying your investments and ensuring you’re working in strategic areas that will provide growth opportunities for your business. There are many different ways to go about doing this: from developing new products or services to identifying acquisitions or mergers that will improve the market position or create more value for shareholders even expand their reach by finding new customers and keeping old ones happy.

What Is A Business Development Plan?

A business development plan is a document that outlines the strategy for success in your business. It includes information about how you will grow, what you need to do to reach your goals, and how much it will cost. It also helps you create strategies for dealing with obstacles so that when they come up, you are prepared. The best way to avoid pitfalls is by planning ahead of time! 

A well-written, thorough business development plan should not only detail the company’s current situation but also the future vision of the business. The best way to create a successful and effective BDP is by including your entire team in its creation process because it will be an important tool for them as they work towards achieving goals. 

Let’s Talk Business Development Strategies

Understand Your Competitive Landscape.

How do you know what your competition is? It’s important to understand who you’re up against when it comes to business development. Competitive analysis helps identify the strengths and weaknesses of your competitors, which can help inform decisions about how to move forward in today’s changing market. This blog post will give you an overview of how to conduct a competitive analysis for your own company, as well as provide links to other helpful resources. 

Select Effective KPIs

It’s challenging to choose the right metrics for their company’s development plan. KPIs for any business development plan are the key performance indicators that measure how well a company is doing. These KPIs should be used to track whether or not the company is meeting its goals and objectives, and if it needs to make changes. The most common KPIs for businesses include website visitors, views of videos, downloads of eBooks, number of leads generated by marketing campaigns, conversion rates for sales pages, and so on. A business owner who understands what these metrics mean can use them to determine success or failure in an area such as social media marketing before making expensive decisions based on speculation. The more data-driven a decision becomes when determining campaign effectiveness, the better chance there is of succeeding with any given initiative.

Customer acquisition rate, lead conversion rate, and customer revenue growth could be three potential metrics you could consider. For a general business development plan, one possible KPI is the return on investment (ROI). You can also use ROIs like ROCA (return on capital employed) or ROSA (return on sales amount). These measurements would show how much profit was made from invested money after taxes and other costs were taken out.

Develop Long-Term Customer Relationships

Another important aspect of developing long-term customer relationships is providing quality products or services at competitive rates while treating every client like gold. It also helps if your company has a solid reputation within its industry so potential customers can see it as someone, they want to work with for years down the road instead of someone who is only in the business for themselves.

Execute Customer Feedback

The importance of customer feedback cannot be overstated. Customer feedback is the foundation for any business, and it’s important to know what customers are saying about your product or service to make improvements. The more you listen to your customers, the more successful your business will become. A Business Development Plan can help identify new opportunities by listening to customer feedback and implementing changes that could potentially increase revenue. This blog post outlines how a Business Development Plan can help entrepreneurs improve their businesses based on customer feedback by highlighting some common mistakes that are made when soliciting feedback from customers, as well as some tips on how best to implement this plan into one’s own company for success.

Be Mindful Of Fresh Website Content And User Interface


It’s important to keep your website content and user interface fresh. One of the most common reasons for a website design to look outdated is that the company stopped updating the site. If you’re not sure how to stay on top of this, here are some helpful tips: 

1) Events and announcements in your calendar

2) Update about new products or services

3) Keep up with social media trends

4) Add testimonials from happy customers

5) Make sure contact information is current

6) Delete anything outdated

7). Check for broken links

8 ) Update images

9 ) Put together an editorial calendar

10). Have someone else check over it before publishing

Enhance Customer Service By Being More Responsive

Faster responses mean more sales. One of the most important aspects of being a successful entrepreneur is having a quick response time to your customers. You can speed up this process by using text messages, phone calls, or video conferences. In today’s world, speed is everything. In business as well as in life, the quicker you can respond to a situation or opportunity, the better off you are. You want your customers and employees to feel that they have been heard and valued when contacting you with inquiries or concerns. It’s crucial for any entrepreneur or business owner to maintain an open line of communication with their team members. 

Utilize A Sales Plan To Identify Areas Of Growth.

A  well-thought-out and executed sales plan can help you find new opportunities, reduce costs, and increase profits. In this blog post, I’ll walk you through the process of developing a sales plan so that your company can grow. To run an effective marketing campaign, it’s important to have a clear understanding of where your customers are coming from. Using data from Google Analytics or other software tools will give you insights into what channels might be worth investing in next year.

Be A Smart About Social Listening Strategy

In the digital age, social media content is constantly being created and shared. Business owners need to stay engaged in conversations happening about their company on the internet. Social listening can be used to monitor what people are saying about your brand or relevant topics that you want to learn more about. A Social Listening Strategy will help you identify your target audience’s needs, wants, interests, problems, complaints, etc. so that you can create more relevant content that they want to read.

Consider these tips for your strategy:

1) Create an account with various social media platforms

2) What types of information you should be looking out for

3) The importance of implementing a social reading schedule

4) Why it might not always make sense to respond

5) Best practices

6) Tools

7) Resources

8 ) Conclusion

9 ) Q&A

10 ) Additional resources

Sponsor Industry Organizations, Conferences, And Events.

listening strategy meeting

One of the best ways to do this is by sponsoring industry organizations, conferences, and events. Sponsoring these types of events will put your company’s name on the map and help you reach a larger audience than just those who visit your website or store. Not only that, but it also gives potential customers a chance to see what you have to offer before they even contact you about becoming a customer.

To maximize your business growth, you need to expand your network. You must participate in conferences, industry events, and organizations for your field or industry so that you can become more connected with other members of the community. By sponsoring these events, you will be able to share your expertise and increase awareness about how great of an organization you are.  Sponsoring these types of events will also help develop relationships with people who may not know about your company yet but would be interested if they knew what it was all about.  

Start Developing The Strategic Plan

Craft Your Strategic Plan Template

There are many templates out there, but it’s important to make sure you include the key components in your strategy that will be relevant for your specific industry. Here is an overview of what you should consider when crafting your template: 

-Financial objectives

-Primary goals

-Secondary goals

-Tactics for achieving these goals

-Key stakeholders

-Risks and opportunities associated with this project or initiative

-Timeline for completion

Once you have your template ready it’s time to fill in the blanks.

Create Your Elevator Pitch


If you’re a business owner, entrepreneur, or investor and you want to make a good impression on someone important, your elevator pitch is the key. You may not have time to tell them about everything they need to know but this isn’t an opportunity for rambling either. It’s all about being concise and clear with your message to get their attention from the moment they step into the elevator we were going to create the perfect elevator pitch; it would start with who we are and what problem we’re solving in one sentence. 

Executive Summary

An executive summary is a short, concise document that provides key information about your business. It typically includes the company’s name and address, its products or services, and its strategies for growth. The summary should be written engagingly so that readers will want to learn more about your company. The point of the executive summary is that it provides a snapshot of your company at a particular moment in time. It’s designed for people who don’t know anything about the company or industry.


A goal without a plan is just a wish. For your goal to be achievable and measurable, you need to have some sort of plan or strategy that will help you complete it. That’s where the acronym “SMART” comes in: Specific, Measurable, Attainable, Realistic, and Timely.

Implement SWOT Analysis

 A SWOT analysis is a strategic tool that can help you identify your strengths, weaknesses, opportunities, and threats.

Determine Your KPIs

 KPI (key performance indicator) is a metric that indicates the success of an organization, product, or service. There are many types of KPIs including customer satisfaction rate, conversion rates, profitability ratios, etc. The most common ones: ROI (return on investment), CAC (customer acquisition cost), LTV (lifetime value). These should be considered when planning any marketing campaign or project for your company.

Budget Allocation

Know where your funds should be going. You need to create a list of all the expenses that go into running a successful company, then divide those costs by the number of months it takes for you to break even on them so they can be allocated as monthly expenses.

Stakeholders Identification

Identify the needs of your targeted customers and design a product that will meet their needs. Your success depends on how well you understand what they need and want from their experience through your company.

Outreach Strategy

Understand the difference between these strategies so that you can choose the one that best fits your company’s needs. Choose the right approach based on the nature of your business plan.

Start creating now!