A cost per lead (CPL) is the cost of acquiring a new customer or lead. CPLs are usually calculated annually and can vary depending on how much work it takes to close each sale. As a businessman, it is your job to ensure that you are getting the best cost per lead possible. After all, […]
Growing your business can be rough, especially if you are a new business. Although there are many information out there that entice the entrepreneur to do this and do that, one key thing is certain: quality leads are crucial to rocking your business. While this may not be a step by step sales growth formula, it is a concrete area to focus on.